Course curriculum

    1. Introduction to "Driving profitable growth"

    2. Learn from others ... "The Pumpkin Plan"

    1. Overview

    2. Download: Worksheet to help you set targets

    3. Market opportunity

    4. Build an ideal client profile

    5. Identify ideal clients

    6. Quantify growth

    7. Set sales goals

    8. Closing thoughts

    9. Post: Ask a question or make a comment

    10. What did you learn?

    1. Overview

    2. Download: Worksheets to help you design your formula

    3. Buyer personas

    4. Positioning statement

    5. Marketing promotion

    6. Marketing mix

    7. Measuring success

    8. Closing thoughts

    9. Post: Ask a question or make a comment

    10. What did you learn?

    1. Overview

    2. Download: Worksheets to help you build your team

    3. Sales team

    4. Culture fit

    5. Marketing team

    6. Dare to disagree ... how this works

    7. Motivating your team

    8. Business development culture

    9. Closing thoughts

    10. Post: Ask a question or make a comment

    11. What did you learn?

    1. Overview

    2. Download: Worksheet to help you analyze alliances

    3. Why you need these opportunities

    4. Assessing your opportunities

    5. A recommended approach

    6. Closing thoughts

    7. Post: Ask a question or make a comment

    8. What did you learn?

    1. Commit to action ... driving profitable growth

About this course

  • Free
  • 42 lessons
  • 1.5 hours of video content